Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared

Ikea's comically pastiche of Apple has become this week's most shared ad in the Campaign Viral Chart.

Ikea: 'bookbook' takes the top spot in this week's Viral Chart
Ikea: 'bookbook' takes the top spot in this week's Viral Chart

The ad, called "experience the power of a bookbook", by BBH Asia Pacific has been shared over 300,000 times, four times more than any other ad in the last week.

The two and half minute ad to promote the retailer’s catalogue mocks the cult of Apple. It features a Swede talking about the Ikea catalogue’s eternal battery life and original touch interface.

However, Apple itself features twice in this week's chart. The first spot promotes the free U2 album, available on iTunes, which was announced at the Apple iPhone 6 launch on Tuesday.

The second is an ad looking in detail at the new phone. Both were created by Apple’s ad agency, TBWA\Media Arts Lab, USA.

An ad for clothing brand, Under Armour, featuring model Gisele Bundchen, by Droga5, New York, also features in the chart.

1. Ikea "experience the power of a bookbook" by BBH Asia Pacific

306,471 shares this week | 405,155 shares all-time

2. TAG Heuer "ronaldo and button don't crack under pressure !" by BBDO Beau

69,839 shares this week | 100,697 shares all-time

3. PlayStation "destiny - playstation exclusive content | ps4, ps3" by In house

68,910 shares this week | 144,581 shares all-time

4. Samsung "samsung galaxy note 4 – official introduction" by In house

58,555 shares this week | 79,574 shares all-time

5. Destiny "official destiny live action trailer – become legend" by 72andSunny

56,166 shares this week | 69,851 shares all-time

6. Apple "apple - echoes" by TBWA\Media Arts Lab, USA

49,173 shares this week | 49,173 shares all-time

7. Samsung "samsung gear s – official introduction" by In house

39,205 shares this week | 46,810 shares all-time

8. Apple "apple - introducing iphone 6 and iphone 6 plus" by TBWA\Media Arts Lab, USA

32,991 shares this week | 32,991 shares all-time

9. Under Armour "gisele bündchen - i will what i want" by Droga5, New York

19,524 shares this week | 33,717 shares all-time

10. Sony "xperia™ z3 series – introducing the best ever sony waterproof* smartphone and tablet technology" by In house

16,991 shares this week | 37,862 shares all-time


Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content