The film, created by JWT New York for Macy's Black Friday sale, has generated nearly 250,000 all-time shares across the social web, including over 22,000 tweets, nearly 220,000 Facebook updates and more than 60 blog posts.
Chuck Norris joins Bieber in the most shared chart, with his ad spot for World of Warcraft entering second position with a weekly total of near 210,000 shares.
The John Lewis Christmas ad that was top of the charts last week drops to fourth position, shared just under 100,000 times this week.
"Catvertising", the spoof commercial for advertising agency John St holds on in the top three with 99,607 shares this week, adding to its all-time total of 279,861.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere during the past seven days. Ads launched more than 30 days ago are not included.
1. Macy's 'screamers' by JWT New York218,860 shares this week All time: 241,423 shares
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2. Blizzard Entertainment 'hunter' by BBDO209,417 shares this week All time: 259,088 shares
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3. John St. 'catvertising' by John St.99,607 shares this week All time: 279,861 shares
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4. John Lewis 'the long wait' by Adam & Eve97,397 shares this week All time: 301,864 shares |
5. Dermablend 'go beyond the cover' by Tuxedo60,554 shares this week All time: 537,255 shares
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6. Kohl's 'gotta go to Kohl's on Black Friday' by McCann Erickson58,712 shares this week All time: 65,067 shares
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7. Fiat 'seducation' The Richards Group52,922 shares this week All time: 65,201 shares
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8. Activision 'the vet and the n00b' by 72andSunny46,323 shares this week All time: 940,603 shares
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9. United Colors of Benetton 'unhate' by Fabrica34,511 shares this week All time: 57,490 shares
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10. Old Spice 'motorcycle' Wieden & Kennedy32,812 shares this week All time: 35,132 shares
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