Two ads for Nike from Wieden & Kennedy also made the inaugural Top 10, with nearly 70,000 shares this week alone. Online video ads for 'Call of Duty' and 'Long live play' mean agency Deutsch joins W&K in a double-billing with combined share total of over 30,000 in the last seven days.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere during the last seven days. Ads launched more than 30 days ago are not included.
1. Microsoft 'Productivity future vision' by Microsoft175,579 shares this week All time: 194,185 shares
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2. New Zealand Transport Agency 'Legend' by Clemenger BBDO99,797 shares this week All time: 155,904 shares
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3. Dermablend 'Go beyond the cover' by Tuxedo86,902 shares this week All time: 405,124 shares
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4. GoPro 'The HD Hero2: 2X as powerful in every way' by Simply Zesty63,385 shares this week All time: 151,668 shares
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5. Nike 'basketball never stops' by Wieden + Kennedy Portland44,473 shares this week |
All time: 62,182 shares
6. Activision 'Official Call of Duty: MW3 launch trailer' by Deutsch20,974 shares this week All time: 174,020 shares
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7. Nike 'Love the game' by Wieden + Kennedy New York19,475 shares this week All time: 60,714 shares
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8. Rovio 'Angry Birds Seasons: Ham'o'ween'17,918 shares this week All time: 151,518 shares
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9. Apple 'Introducing Siri on iPhone 4S' by TBWA\Media Arts Lab12,336 shares this week All time: 384,641 shares
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10. Sony 'Michael - long live play' by Deutsch9,844 shares this week All time: 501,382 shares
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