Campaign Viral Chart: Sony XBox One spoof leads

Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.

Sony's PlayStation 4: spoof instructional ad tops the chart this week
Sony's PlayStation 4: spoof instructional ad tops the chart this week

The Sony ad, created in-house, sets itself up as an instructional video, only to show the two demonstrators simply swapping a game face-to-face. It follows confusion around announcements from Microsoft, which have been understood by many to prohibit the shared and pre-owned games market.

According to Unruly, the ad was shared 626,081 times across the web this week.

Following Apple's Worldwide Developer Conference (WWDC) earlier this week, a video showed at the event promoting Apple's design credentials has entered the chart in sixth place.

Created by agency TBWA/Chiat/Day, the video was shared just short of 29,000 times since it hit the web on the second day of the conference, Tuesday 11 June.

In second place, an ad from Adobe, created by Abby Norm, has entered the chart with 467,152 shares.

The ad, in which people waiting at a bus stop are secretly photographed and then 'Photoshopped' into animations played on the side of the same bus stop, promotes Adobe's #CreativeDay hashtag.

After topping the chart last week, insurance firm Geico slips to third place with its "happier than a camel on Wednesday" ad, created by The Martin Agency.

Elsewhere, the controversial "#publooshocker" ad from the Department of Transport, entered the top five most-shared ads with 188,424 shares.

Reaching fourth place, the ad, created by Leo Burnett, has been viewed 6.8 million times.

The chart, produced in conjunction with Unruly, ranks ads by the number of shares they generate across Facebook, Twitter and the blogosphere.

1. Sony "official playstation used game instructional video" created in-house

626,081 shares this week

All time: 685,789 shares


2. Adobe "street retouch prank" by Abby Norm

467,152 shares this week

All time: 522,294 shares


3. Geico "happier than a camel on Wednesday" by The Martin Agency

226,963 shares this week

All time: 202,599 shares


4. Department of Transportation "#publooshocker" by Leo Burnett

188,424 shares this week

All time: 74,537 shares


5. Red Bull "gee atherton gets hunted by a peregrine falcon" by Red Bull Media House & BBC Earth Unplugged

37,192 shares this week

All time: 31,690 shares


6. Apple "intention" by TBWA/Chiat/Day

28,942 shares this week

All time: 205,496 shares


7. Cheerios "just checking" by Saatchi NY

28,355 shares this week

All time: 101,139 shares


8. EA "Fifa 14" created in-house 

26,701 shares this week

All time: 33,789 shares


9. Sony "greatness awaits" by BBH New York

17,830 shares this week

All time: 54,713 shares


10. Samsung "the best fit for your lifestyle needs" by 72andsunny

17,700 shares this week

All time: shares



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