The online advertising network 24/7 Media has appointed the ex-ad
manager of Hello! magazine to be its UK corporate sales manager. The
appointment of Sarah Escott, who was also previously a sales executive
for the BBC, indicates a renewed effort by 24/7 Media to encourage more
traditional advertisers on to its network.
Escott, who will be responsible for expanding the range of market
sectors and the number of advertisers using the web, identified two
different parties of advertisers that the ad network needs to address.
’Firstly there are those advertisers that used the web for advertising
two or three years ago,’ Escott said.
’At the time it didn’t work for them and we need to manage their
The new corporate sales manager at 24/7 also voiced a determination to
tempt online those advertisers who had yet to use new media as part of
their marketing mix.
Carl White, 24/7 Media’s managing director, commented: ’While dotcom
adspend will remain important to our business, it is vital that as an
industry we continue to develop revenues from the traditional top
So far few companies, agencies or ad sales houses have had either the
time or resources to fully brief cautious offline advertisers on the
full scope of online marketing potential.’