24/7 Media has created a network of wireless content providers
which will enable marketers to execute both WAP and short message
service (SMS) multi-platform, cross-market advertising campaigns. The
marketing company, which launched the UK’s first WAP ad server in
February, has already signed content providers including dressmart.com,
WAPTOO and MatchOn.com.
The web agency designnet has won the contract to design the site for the
Really Useful Group, the company behind Cats, Starlight Express and
Joseph and the Amazing Technicolor Dreamcoat. The site will showcase
RUG’s activities and provide fans with an information service. Users who
want to buy tickets will be offered links to ticket brokers.
The online planning and buying agency i-level has restructured its media
teams with the promotion of its two senior planners and buyers, Henry
Rowe and Ben Wood, to group heads. The head of media, Ed Ling, has been
promoted to planning director.
The person-to-person auction portal eBay UK is opening its doors to
advertisers for the first time. Ad sales for the site will be handled
in-house. The UK country manager of eBay, Jennifer Mowat, said: ’There
are many serious eBay users who are always looking for new ways to
improve the trading process, which is why we are targeting advertisers
who can help them do so.’
The TV and digital production company Perfunktory is launching a website
which will broadcast live music events across the web.
Thesiteofsound.com will launch this month with the broadcast of the
Essential Music Festival (15-16 July). Perfunktory was founded by ex-MTV
staffers Scott Lyons, Rachelle Etienne and Austin Reading and its
clients include Egg, Sony PlayStation and VH-1.
Mviva, the internet portal owned by Carphone Warehouse and AOL, has
appointed a sales director. Richard Winchurch Beale was head of
international domestic agency and client sales at the Financial Times.
His first task at Mviva will be recruiting an ad sales team in the UK
The US brand Gay.com is launching in the UK this week at uk.gay.com. The
portal will offer news, services and dialogue for members of the gay and
lesbian community - its US version already has partnerships with The New
York Times, General Motors and IBM.
The new-media company rds-raven has been awarded the contract to design
and produce the website and intranet for the Royal National Institute
for Deaf People. The project is expected to go live this autumn at
The online advertising network DoubleClick has signed up Real Networks
in a global sales partnership. DoubleClick will sell advertising,
sponsorships and e-commerce solutions across the Real.com network in 16
countries outside the US.
According to the latest figures from MMXI Europe, the UK internet
audience hit ten million for the first time during May 2000. Users are
spending an average of five hours online per month.
iTouch, the WAP technology service provider, has appointed Starcom
Motive to handle media planning and buying for its UK launch project.
iTouch (www.itouch.co.uk) offers WAP-based information and services
across all four networks.