CAMPAIGN.I: Briefs

24/7 Media has created a network of wireless content providers which will enable marketers to execute both WAP and short message service (SMS) multi-platform, cross-market advertising campaigns. The marketing company, which launched the UK’s first WAP ad server in February, has already signed content providers including dressmart.com, WAPTOO and MatchOn.com.

24/7 Media has created a network of wireless content providers

which will enable marketers to execute both WAP and short message

service (SMS) multi-platform, cross-market advertising campaigns. The

marketing company, which launched the UK’s first WAP ad server in

February, has already signed content providers including dressmart.com,

WAPTOO and MatchOn.com.





The web agency designnet has won the contract to design the site for the

Really Useful Group, the company behind Cats, Starlight Express and

Joseph and the Amazing Technicolor Dreamcoat. The site will showcase

RUG’s activities and provide fans with an information service. Users who

want to buy tickets will be offered links to ticket brokers.





The online planning and buying agency i-level has restructured its media

teams with the promotion of its two senior planners and buyers, Henry

Rowe and Ben Wood, to group heads. The head of media, Ed Ling, has been

promoted to planning director.





The person-to-person auction portal eBay UK is opening its doors to

advertisers for the first time. Ad sales for the site will be handled

in-house. The UK country manager of eBay, Jennifer Mowat, said: ’There

are many serious eBay users who are always looking for new ways to

improve the trading process, which is why we are targeting advertisers

who can help them do so.’





The TV and digital production company Perfunktory is launching a website

which will broadcast live music events across the web.

Thesiteofsound.com will launch this month with the broadcast of the

Essential Music Festival (15-16 July). Perfunktory was founded by ex-MTV

staffers Scott Lyons, Rachelle Etienne and Austin Reading and its

clients include Egg, Sony PlayStation and VH-1.





Mviva, the internet portal owned by Carphone Warehouse and AOL, has

appointed a sales director. Richard Winchurch Beale was head of

international domestic agency and client sales at the Financial Times.

His first task at Mviva will be recruiting an ad sales team in the UK

and Europe.





The US brand Gay.com is launching in the UK this week at uk.gay.com. The

portal will offer news, services and dialogue for members of the gay and

lesbian community - its US version already has partnerships with The New

York Times, General Motors and IBM.





The new-media company rds-raven has been awarded the contract to design

and produce the website and intranet for the Royal National Institute

for Deaf People. The project is expected to go live this autumn at

www.rnid.org.uk.





The online advertising network DoubleClick has signed up Real Networks

in a global sales partnership. DoubleClick will sell advertising,

sponsorships and e-commerce solutions across the Real.com network in 16

countries outside the US.





According to the latest figures from MMXI Europe, the UK internet

audience hit ten million for the first time during May 2000. Users are

spending an average of five hours online per month.





iTouch, the WAP technology service provider, has appointed Starcom

Motive to handle media planning and buying for its UK launch project.

iTouch (www.itouch.co.uk) offers WAP-based information and services

across all four networks.