CAMPAIGN.I: Cox quits Real Media to take on Freeserve marketing head role

Joanne Cox, the head of marketing at the online advertising company Real Media, has left the group after four years to join the UK internet service provider Freeserve as its head of relationship marketing.

Joanne Cox, the head of marketing at the online advertising company Real Media, has left the group after four years to join the UK internet service provider Freeserve as its head of relationship marketing.

In her new role, Cox will work on building Freeserve's profile among advertising agencies and suppliers. She will also liaise with the internal consumer marketing team.

Freeserve brought its online ad sales operations in-house, severing its relationship with DoubleClick in May. Since then, the ISP has been building its internal ad sales team. Cox will report to the ISP's advertising sales director, Caroline Pathy.

Freeserve, which recently launched its own internet access phones, offers advertisers opportunities across web, mobile and interactive TV platforms, which include banner advertising, sponsorship and microsites.

Cox said: 'Freeserve has the ability not only to be able to offer advertisers reach and demographic, but also environment.'

Cox has been with Real Media since its UK launch in 1997. During her time there, she was responsible for building the company's profile. Real Media's portfolio includes Gameplay, The Times and NTL.

She will be replaced by Steven Savage, who has been Real Media's UK marketing manager since April. Savage will work closely with Real Media's European network and report to the managing director, David McMutrie.



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