EasyGroup, the company that owns the string of EasyEverything
internet cafes and the EasyJet portal, is targeting small online
businesses who are using the word ’easy’ as part of their business
The company is looking into 60 different cases of web companies that
have used the word ’easy’ as part of their registered domain name.
The online recruitment portal easypeople.co.uk received a letter from
EasyGroup last week demanding that the company hand over its ’easy’
domain name, as well as cease and destroy all commercial material using
the domain name easypeople.co.uk.
EasyGroup also asked that the company pay a fee of pounds 500 for the
EasyGroup’s legal costs in pursuing the matter.
Easypeople launched earlier this year and is the online branch of the
bricks and mortar recruitment business People Serve.
The director of corporate affairs at EasyGroup, James Rothnie, said: ’We
are targeting people who are trying to pass themselves off as our own
According to Rothnie, EasyGroup has already bought the URL
easy-rentacar.com from an online car rental company.
’The previous registrants declined to go to court and signed over the
domain name to us,’ Rothnie said.
Easypeople’s founder, Tony Finn, who approached EasyGroup with
investment and funding proposals earlier this year, has no intention of
being bullied by EasyGroup, however. ’We’re going to stand our ground
for as long as we can afford it,’ Finn said.
’There was nothing un-toward about our purchase of the domain name, and
we have every right to maintain it.’
Finn also denied that his company was attempting to pass itself off as
part of the Easy brand: ’They are trying to monopolise a brand name
which uses an adjective that has a very common use in the English
language. There are some 7,000 registered domain names that also use
According to Rothnie, the company has set up an intellectual property
department for such issues. He said of the 60 cases pending: ’The law
will have to decide but we have a strong chance.’