Rank Site Agency/Media Adspend Aware-
Junr-August ness
pounds (%)
1 BT Internet AMV BBDO/Zenith Media 12,091,380 68
2 Yahoo! HHCL & Partners/Optimedia 792,260 61
3 Lastminute.com M&C Saatchi/New PHD 487,880 42
4= Virgin Money Rainey Kelly/Y&R/MGM 8,000,000 38
4= Letsbuyit.com AMV BBDO/OMD 2,290,040 38
6 MTV Music Evans Hunt Scott/All Response 5,080 32
7 ITV-Football.co.uk Mustoe Merriman/CDP n/s 28
8= Comet Online ehsrealtime/Zenith Media n/s 27
8= Handbag.com J. Walter Thompson/MindShare 473,530 27
8= Eurosport In-house n/s 27
11 Property Finder In-house n/s 19
12 Easyrentacar In-house/Matters Media n/s 15
13 Swaphut.com In-house n/s 14
14 Mothercare.com Duckworth Finn/Walker Media n/s 10
15 William Hill Bates UK/Unique Digital 119,180 9
16 Netdoctor Online In-house/London Creative n/s 8
17= Selftrade online Miles Calcraft/Initiative Media n/s 5
17= Betabet BV Group/In-house n/s 5
19 Totalbet Delaney Lund/BJK&E 7,140 4
20 Newmonday Nucleus/MNC n/s 2
Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 11-12 November based on a
representative sample of around 1,000 adults.
The companies included in the Phonebus are a combination of those that
have achieved high awareness scores in previous weeks and those
launching new, high-profile ad campaigns.
