Rank Site Agency/Media Adspend Aware-
June-Aug ness
pounds (%)
1 BT Internet AMV BBDO/Zenith Media 12,091,380 64
2 AOL MWO/BBJ 4,687,700 62
3= Lloyds TSB Saatchi & Saatchi/Zenith
Media 501,190 50
3= Freeserve M&C Saatchi/Walker Media 6,099,640 50
5 Yahoo! HHCL & Partners/Optimedia 200,290 49
6 Jamjar.com MWO/MediaCom TMB 2,061,850 43
7= Ask Jeeves Euro RSCG/Media Planning 695,240 38
7= Breathe.com Miles Calcraft/CIA 2,479,090 38
9= Amazon HHCL & Partners/Total Media 1,883,880 36
9= Scoot.com WCRS/August One n/s 36
11 Stepstone Arcom/BLM 87,290 32
12 Cahoot Euro RSCG/Carat 4,847,250 25
13 Excite BBH/Walker Media 1,455,330 23
14 Thetrainline.com Rainey Kelly/MGM n/s 22
15 BOL M&C Saatchi/Walker Media 173,370 20
16 BeMe.com Delaney Lund/Walker Media 75,220 19
17 IC24 Grey Advertising/MediaCom
TMB 1,854,820 16
18 Workthing WCRS 12,550 8
19 Travelocity The Richards Group/Just Media 87,280 6
20 New Monday Nucleas/MNC 3,650 4
Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 21-22 October based on a
representative sample of around 1,000 adults.
The companies included in the Phonebus are a combination of those that
have achieved high awareness scores in previous weeks and those
launching new, high-profile ad campaigns.
