CAMPAIGN.I: I-RECALL - Dotcom weekly awareness survey

Rank  Site                Agency/Media                  Adspend   Aware-

                                                       June-Aug     ness

                                                         pounds      (%)

 1    BT Internet         AMV BBDO/Zenith Media      12,091,380       64

 2    AOL                 MWO/BBJ                     4,687,700       62

 3=   Lloyds TSB          Saatchi & Saatchi/Zenith

                          Media                         501,190       50

 3=   Freeserve           M&C Saatchi/Walker Media    6,099,640       50

 5    Yahoo!              HHCL & Partners/Optimedia     200,290       49

 6    Jamjar.com          MWO/MediaCom TMB            2,061,850       43

 7=   Ask Jeeves          Euro RSCG/Media Planning      695,240       38

 7=   Breathe.com         Miles Calcraft/CIA          2,479,090       38

 9=   Amazon              HHCL & Partners/Total Media 1,883,880       36

 9=   Scoot.com           WCRS/August One                   n/s       36

11    Stepstone           Arcom/BLM                      87,290       32

12    Cahoot              Euro RSCG/Carat             4,847,250       25

13    Excite              BBH/Walker Media            1,455,330       23

14    Thetrainline.com    Rainey Kelly/MGM                  n/s       22

15    BOL                 M&C Saatchi/Walker Media      173,370       20

16    BeMe.com            Delaney Lund/Walker Media      75,220       19

17    IC24                Grey Advertising/MediaCom

                          TMB                         1,854,820       16

18    Workthing           WCRS                           12,550        8

19    Travelocity         The Richards Group/Just Media  87,280        6

20    New Monday          Nucleas/MNC                     3,650        4

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 21-22 October based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.







Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content