CAMPAIGN.I: New briefs

WH Smith launches an interactive TV advertising initiative this week on BSkyB's Open platform. Starcom Motive and its digital subsidiary, Starcom IP, have negotiated the deal with BSkyB. The advertising focuses on action adventures, which the retailer is selling online through the run-up to Christmas. By clicking on a red button on the TV ad, viewers will be sent through to a couple of micro-sites detailing the different packages on offer. The slot was created by Abbott Mead Vickers BBDO.

WH Smith launches an interactive TV advertising initiative this week on BSkyB's Open platform. Starcom Motive and its digital subsidiary, Starcom IP, have negotiated the deal with BSkyB. The advertising focuses on action adventures, which the retailer is selling online through the run-up to Christmas. By clicking on a red button on the TV ad, viewers will be sent through to a couple of micro-sites detailing the different packages on offer. The slot was created by Abbott Mead Vickers BBDO.



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