CAMPAIGN.I: New briefs

Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run across six platforms from print through to personal digital assistants (PDAs). The advertising will run across The Guardian's website, e-mail newsletters, interactive TV portal, PDA site and WAP channel as well as in the print newspaper.

Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run across six platforms from print through to personal digital assistants (PDAs). The advertising will run across The Guardian's website, e-mail newsletters, interactive TV portal, PDA site and WAP channel as well as in the print newspaper.





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