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Phosphorus, the interactive TV agency, has entered a formal marketing alliance with the 'brandcasting' agency Brandsasbroadcasters, to offer interactive creative solutions for advertisers wishing to make use of digital TV and broadband platforms. Brandsasbroadcasters has worked for PetsPyjamas, the now-defunct pet website. Richard Forbes-Robertson, the head of production at Phosphorus, said: 'There's a natural synergy with our own expertise in interactive TV advertising, which means that we can deliver creative and relevant solutions for brand owners.

Phosphorus, the interactive TV agency, has entered a formal marketing alliance with the 'brandcasting' agency Brandsasbroadcasters, to offer interactive creative solutions for advertisers wishing to make use of digital TV and broadband platforms. Brandsasbroadcasters has worked for PetsPyjamas, the now-defunct pet website. Richard Forbes-Robertson, the head of production at Phosphorus, said: 'There's a natural synergy with our own expertise in interactive TV advertising, which means that we can deliver creative and relevant solutions for brand owners.



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