An internet start-up is offering to pay users pounds 1 an hour to
view targeted ads while they are surfing.
GetPounds.com, which launches this week, is one of a growing number of
companies helping online advertisers target consumers more
Consumers view the ads on a piece of software called an Adticker, which
sits at the bottom of the screen and rotates ads while they are
Unlike some rival services, including AllAdvantage.com and BePaid.com,
users can view ads and earn money not only while surfing but while they
are using other applications such as e-mail as well.
Each user who signs up for GetPounds.com fills out a profiling form
which matches them to the ads. They can also earn money from introducing
people to the service.
Stephen Leo, the managing director of net solutions, the company behind
GetPounds, said: ’This is a way for advertisers to reach the right
It is considerably more effective than simply putting an ad on a website
and hoping that the right people see it.’
The service will initially seek to sign up around 60,000 people but
expects to grow to a million within 18 months.
GetPounds is being promoted through a viral marketing campaign targeting
social and sports clubs.