The Office of National Statistics has appointed Wickedweb to develop its online communications for the UK's Census 2001.
The work will focus on developing a portal but will also require the new-media communications agency to establish links across a number of government websites.
Of the pounds 4.3 million budget, pounds 100,000 will be dedicated to the site, which launches this month. It is part of a campaign to support the census, which takes place every ten years.
This is the second win from the Office of National Statistics for the agency. It also put together the National Statistics site, launched in May.
'The development of the Census 2001 website is an essential part of our efforts to convey its positive effects,' Rob Reynolds, the new-media campaign manager at the Office of National Statistics, said.
Simon Hicks, Wickedweb's managing director, added: 'The challenge in this project is to produce a website that presents large amounts of information in an interesting and engaging manner.'
The first phase for the site will concentrate on recruiting the 63,000 people needed to take the census. The next stage will be a 'support and awareness' role combined with the press and TV campaign rolled out by M&C Saatchi. The last phase will be providing information for the census results.