CAMPAIGNLIVE: CampaignLive gives TV feel to themed online channels

Campaign today unveils details of its planned Website, CampaignLive, which is to be launched in March, writes Gordon MacMillan.

Campaign today unveils details of its planned Website,

CampaignLive, which is to be launched in March, writes Gordon


Subscribers to the site will gain access to ten television-like

’channels’ of Internet content. The channels are designed to give the

site a broadcast feel and emphasise its live nature. The first three

channels will be available free of charge to all Internet users, but

only subscribers will be able to access the rest.

On the home page, or the front news desk, the channels will be depicted

as a bank of TV screens. A click on one of the screens will reveal the

channel’s content, in the manner of a TV listing. It will also indicate

if there are any live events coming up.

- Channel 1 The People’s Jury

The first of the free sections is designed to give visitors the chance

to vote for their favourite ad within a chosen category each month.

There will also be a chance for punters to write their own headlines for

selected campaigns.

- Channel 2 The Job Pool

A searchable recruitment advertising service, free for all to


- Channel 3 Competition

A weekly competition where prizes will be up for grabs for the


- Channel 4 The Fence

A controversial comment will be posted each week and CampaignLive

subscribers will be asked to vote on it. The results will be recorded on

the Fencers’ Pole, a barometer for advertising and media opinion. This

result will be followed up later that week when the person who made the

comment will answer questions and, if possible, take part in a live

debate. At certain points, Channel 4 will feature live debates between

celebrity fencers.

- Channel 5 Awards

This will feature everything concerning the Campaign Press and Poster

awards. It will include entry kits, details of the judges and it will be

the first place - after the ceremony itself - where you can discover who

won the gongs.

- Channel 6 Private View

A version of the weekly review section of the print magazine, which will

allow readers the chance to write straight back and engage that week’s

guest reviewer in a threaded message area. In addition, the monthly

Website reviews which appear in the Campaign Interactive section will

also feature, with links to the sites included.

- Channel 7 Social Sophie

This is the social heart of the site and will include a diary of events

and parties as well as a listing of restaurants and bars submitted by

CampaignLive subscribers. Social Sophie will also have all the gossip

from the industry.

- Channel 8 Archive

This is where the regular news from the site can be searched. PChannel 9

The Directory

Here subscribers will be able to access the Campaign Top 300, Business

Performance League, Media-Only Business Performance League and Accounts

Under Review, each of which will carry added-value information.

- Channel 10 Live News

Daily advertising, media and marketing stories will be available, in

addition to the news service delivered direct to the subscriber’s



To order your subscription, call us on 0181-845 8545 or fax us on

0181-845 7696 Alternatively, write to: Campaign Subscriptions,

Publishing House, 652 Victoria Road, South Ruislip, Middlesex HA4


One year’s subscription to CampaignLive will cost Campaign subscribers

pounds 45, and non-subscribers pounds 90.


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