CampaignLive is to offer daily global news, making it a crucial
destination for those who need to know exactly what is happening in the
advertising, media and marketing business.
The news will be offered in addition to what is available in Campaign
magazine, and will include stories that are exclusive to the
Live News will also include a regular selection of stories taken from
Reuters Advertising and Media Briefing.
News will be available both on the CampaignLive site and as daily
headlines, delivered direct to subscribers’ PCs and alerting them to the
stories on the site.
It is also planned that headline teasers will be available on one of the
’push’ channels that are included as part of Internet browsers such as
Microsoft Internet Explorer and Netscape.
The stories from Reuters Advertising and Media Briefing will be supplied
from all around the world by Reuters media correspondents. Campaign and
a number of other leading specialist titles provide Reuters with regular
stories for the Briefing.
Kevin O’Brien, marketing manager for media services at Reuters, said:
’With over 1,800 Reuters journalists across the globe, a growing network
of dedicated advertising journalists is breaking news and events in the
world’s leading advertising centres.’