- Campaign has beaten off competition from Nike, Levi's, Pepsi-Cola and Sony to win the inaugural Cyber Lion for brand promotion at this year¹s Cannes International Advertising Festival.
The Cyber Lions is the Festival's new interactive section, which rewards online creativity and interactive advertising.
CampaignLive, which launched in March, was judged by a panel of nine jurors to be the best entry in what was generally agreed to have been the most competitive of the Cyber Lions' 17 categories.
Richard Mellor, the creative director of Hyperinteractive and the UK representative on the Cyber Lions jury, said: "CampaignLive is a worthy winner, and it is successful because it speaks to the heartland of Campaign's readers. It acts as the voice of the industry while at the same time having an opinion of its own."
CampaignLive was created for Haymarket Publications by Ogilvy & Mather with Mindshare Digital in association with Hard Reality. The site's creative directors are Alun Howell and Marcus Vinton from O&M, who put CampaignLive on the web with the help of Michael Samyn's graphic design talents. It was developed by Keld van Schreven, Mark Westall and Dan Sumption
The first ever Cyber Lions Grand Prix also went to a UK entrant -- the Hub Communications Company -- for the website it created for photographer Frank Herholdt, which was entered in the corporate information category.