CAMPAIGNLIVE UPDATE

CampaignLive, now in its third week, is continuing to break top stories five days a week. This week, subscribers learned of the following:

CampaignLive, now in its third week, is continuing to break top

stories five days a week. This week, subscribers learned of the

following:



- Friday 11.06 Decaux considers bid for More Group



- Monday 12.32 Telewest to merge with General Cable



- Monday 18.35 Decaux tables pounds 475m bid for More Group



- Tuesday12.43 Optimedia wins pounds 6m Staples business



- Tuesday 15.20 WCRS wins Speedo business



- Tuesday 15.39 BBH lands Barnardos



PEOPLE’S JURY



It was a close-run thing this week in the vote for your favourite ad,

with Hula Hoops just maintaining its lead over Crown Paint. But it was a

bad week for Bruce Forsyth with only 5 per cent backing his Courts

ads.



1. Hula Hoops (Publicis) 38 per cent



2. Crown Paint (BDH) 36 per cent



3. Nescafe Gold Blend (McCann-Erickson) 13 per cent



4. Kit Kat (J. Walter Thompson) 8 per cent



5. Courts (CDP) 5 per cent



This week’s Swingometer asked the question: ’Should the Office of Fair

Trading widen its TV sales investigation to cover agency deals and

station average price ?’ The answer sends a strong message to TV sales

houses and agencies alike with an overwhelming 89 per cent voting yes

and a mere 11 per cent saying no.



In response to our second question, ’Are the Government’s ad agency

league tables a good idea?’, 56 per cent voted in favour, 44 per cent

against.



There was far less uncertainty in the case of Freemans, whose move to

sell to upmarket women was given the thumbs down. Some 88 per cent of

those voting said it would not turn AB women to catalogues.



NEXT WEEK



People’s Jury Choose your favourite ad from Fox’s biscuits, Virgin

Atlantic, Nike, Lilt and Astra.



The Fence Mark Whelan from the Ideas Exchange takes on the

Playstation.



Social Sophie has gossip plus a new restaurant column from Fernando

Peire.



www.campaignlive.com.



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