CAMPAIGNLIVE UPDATE

CampaignLive subscribers were first to read these and other stories

this week:

- Tuesday 14.30 Mustoe Merriman wins pounds 6.5 million HP Food

account

- Monday 12.16 New York creative directors go in shake-up at Ammirati

Puris Lintas

- Monday 12.14 Starcom wins dollars 80 million Sara Lee US media buying

business

PEOPLE’S JURY

Young & Rubicam’s campaign for the Ford Focus comfortably topped our

Favourite Ad poll this week.

1. Ford Focus (Y&R) 44%

2. Sainsbury’s (AMV BBDO) 26%

3. BBC TV licence (TBWA) 15%

4. BMW 3-Series (WCRS) 9%

5. Sekonda (Mustoe Merriman) 6%

In our first Swingometer question this week, we asked if Campaign’s

Caroline Marshall was right to argue that there was more to agency

culture than creative talent. This sparked 90 per cent agreement.

Our second question focused on the National Magazine Company’s decision

to launch a chain of Cosmopolitan branded cafes. With celebrity chains

such as the Fashion Cafe falling by the wayside, we asked if such a

brand extension was a good idea. Sixty-eight per cent voted no.

Finally, there was a mixed reaction to Benson & Hedges’ strategy of

targeting younger smokers with its new cigarette brand, Mellow Blend. It

was close but 52 per cent thought it a bad idea.

NEXT WEEK

In People’s Surf, check out Nike, AOL, Pretty Polly, VW and

Ambrosia.

Subscriptions: 0181-845 8545 www.campaignlive.com.