Here are some of the stories CampaignLive subscribers were first to
hear this week.
- Wednesday 12.45
Duracell sues VW Group UK and BBH over Audi ad
- Tuesday 17.48
News International backs MacKenzie’s Talk Radio bid
- Monday 17.41
Saga appoints O&M to brighten up grey image
- Monday 12.16 Guardian Direct appoints BMP DDB
BMP DDB won Favourite Ad for the second week. Last week it was for
Volkswagen, this week for its final Walkers spot.
1. Walkers (BMP DDB) 46%
2. American Express Blue Card (Ogilvy & Mather) 23%
3. Lucozade (Ogilvy & Mather) 21%
4. Ben & Jerry’s (Renegade) 5%
5. Robinsons (HHCL & Partners ) 5%
In the Swingometer this week, Richard Eyre, ITV’s chief executive,
received a surprising rebuke for his call to end competitive scheduling
by the BBC against ITV- 82 per cent of you said he was wrong.
In our second question, we asked if GQ’s decision to launch a CD-Rom
would succeed. The answer was a clear no, with 61 per cent saying it
would not work.
The third question focused on the Office of Fair Trading’s decision not
to hold an inquiry into ITV sales houses’ trading - 79 per cent thought
the OFT had ducked the issue.
Digital camera competition
On Monday, CampaignLive will unveil the winner of our quarterly prize
draw for a digital camera, part of our Image Bank- and Kodak-sponsored
Correct entries have gone forward into the draw to win the camera, worth
pounds 750. You can still enter - by midnight on Sunday - by accessing
Channel 3 on CampaignLive, which is still free of charge.
Simply watch the short film, click on what your think the correct answer
is and hit send.
There is a subscription to CampaignLive and a Kodak fun camera to be won
Subscriptions: 0181-845 8545 www.campaignlive.com.