CampaignLive continues to bring you the news first. Here are some
of the headlines subscribers would have seen during the last week.
- Tuesday 12.06 Bass awards pounds 5m Caffrey’s Irish Ale account
- Tuesday 12.04 Scoot awards pounds 3m account
- Monday 16.28 Mirror Group fires pre-launch editor of Sporting Life
- Friday 12.07 Ernst & Young appoints DMB&B for global brand push
Favourite Ad: Although Malibu was 10 per cent ahead of the second-placed
ad, the rest of the field was tightly bunched together in our poll this
1. Malibu (Court Burkitt) 31%
2. Michelob (Duckworth Finn Grubb Waters) 21%
3. Budvar (Hill Watson) 18%
4= Addiction (BBH) 16%
4= Virgin Clothing (Saatchi & Saatchi) 15%
For the Swingometer, we turned to ONdigital, part of the biggest and
most confusing revolution in broadcasting history. Dominic Mills,
Campaign’s editorial director, suggested that ONdigital - as a TV brand
that doesn’t include the word TV in its name - is only going to add to
Of those who voted, 67 per cent agreed with him.
In our second question, we probed Levi’s decision to abandon its ’boy
meets girl’ ads in favour of a surreal approach. Asked if Levi’s has
lost the plot, 55 per cent of those who voted thought it had.
Finally, London Underground’s decision to allow advertising on its
famous roundel was put to the jury. Asked if some things should be left
ad free, 74 per cent voted yes.
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