CampaignLive Update

CampaignLive continues to be first with news from the industry. Here are some of this week’s headlines.

CampaignLive continues to be first with news from the industry.

Here are some of this week’s headlines.



- Tuesday 13.14 Dulux appoints Magdalena Teare as marketing director



- Monday 13.02 ’Ad-filtering’ computer software threatens the fledgling

internet ad industry



- Friday 12.37 Steve Henry named as chairman of Clio Awards’ TV and

radio jury



PEOPLE’S JURY



CDP’s new campaign for Honda was the winner in this week’s Favourite Ad

poll, getting 79 per cent of the votes. Mother’s wacky spots for

Batchelors Pasta ’n’Sauce came second with only 12 per cent.



1. Honda (CDP) 79%



2. Batchelors Pasta ’n’ Sauce (Mother) 12%



3. = Norwich Union (Saatchi & Saatchi) 3%



3. = Sky Digital (M&C Saatchi) 3%



3. = Courts (Lowe Howard-Spink) 3%



Our swingometer this week revealed that a unanimous 100 per cent of

voters believe that, despite the Department of Transport handing Abbott

Mead Vickers BBDO a slice of its transport account two weeks ago, the

agency won’t manage to scoop the entire account. D&AD, however, got the

thumbs up from our voters for its controversial new ad campaign, with 57

per cent thinking that it would provide the association with the

younger, sexy image it craves.



NEXT WEEK



Choose from Fairy Liquid, British Airways, Volvo, Egg and Murphy’s for

ad of the week.



Subscriptions: 0181-845 8545 www.campaignlive.com.



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