CampaignLive continues to be first with the news. Here are just
some of the headlines that subscribers would have seen in the past
- Wednesday 9.45 Lowe Group acquires digital consultancy
- Tuesday 12.50 CIA in talks with US independent
- Monday 13.27 WPP reports strong growth
- Friday 16.53 FHM continues to lead the pack in men’s magazine
It was a very close thing in our Favourite Ad poll this week, which has
ended in a tie with two of the runners-up fairly close behind:
1. Source (Mother) 26%
2. Levi Strauss (BBH) 26%
3. Sunday Business (DMB&B) 25%
4. Bodyform (Roose & Partners) 20%
5. Physio Sport TBWA Simons Palmer) 3%
In the Swingometer this week, we focused on Mirror Group’s decision to
postpone the Sporting Life relaunch and fire its editor. We asked
whether chief executive, David Montgomery, should go in the wake of the
latest controversy to hit the group. 62 per cent said yes.
We also looked at the comments of Channel 4’s marketing boss, David
Brook, who claimed that ad agencies are not able to promote complex
brands such as his TV station. We asked if he was right. It was close,
but 53 per cent voted no.
Finally, we decided to see if CampaignLive users had a better sense of
humour than the readers of this magazine. More than half (56 per cent)
worked out that Harriet Green was being ironic in her column last week -
unlike some of our letter writers this week (see page 22) .
Subscriptions: 0181-845 8545 www.campaignlive.com.