CAMPAIGNLIVE UPDATE

CampaignLive continues to bring you the most important industry

stories first. Here are some of the headlines that have run on the

website in the past few days:

- Tuesday 13.29 O&M shakes up creative operation in New York

- Monday 12.37 Saatchis drafts in new creative head

- Friday 16.08 Leo Burnett wins Heinz ketchup globally

PEOPLE’S JURY

It was a close run thing in our Favourite Ad poll this week but the

Sisters of Murphy in Bartle Bogle Hegarty’s new ad for Murphy’s just

managed to pip Volvo.

1. Murphy’s (BBH) 33%

2. Volvo (AMV) 28%

3=. Fairy Liquid(Grey) 14%

3=. Egg (HHCL & Partners) 14%

5. British Airways (M&C Saatchi) 11%

In the swingometer, the culture secretary, Chris Smith, received backing

for his view that the BBC should pursue commercial funds for its digital

channels. Asked if such a move would be in the interests of advertisers,

83 per cent voted yes.

Seventy-nine per cent also said advertising could help change the image

of the Metropolitan Police, but the biggest swing came in our third

question.

With the Incorporated Society of British Advertisers working on

proposals to revamp television airtime trading, we asked if station

average price had had its day? A massive 89 per cent voted yes.

NEXT WEEK

Choose between Wonderbra, Beefeater, Triumph’s Flaunt, Campbell’s soup

or Sara Lee in our Favourite Ad poll.

Subscriptions: 0181-845 8545 www.campaignlive.com.