CampaignLive continues to bring you the most important industry
stories first. Here are some of the headlines that have run on the
website in the past few days:
- Tuesday 13.29 O&M shakes up creative operation in New York
- Monday 12.37 Saatchis drafts in new creative head
- Friday 16.08 Leo Burnett wins Heinz ketchup globally
It was a close run thing in our Favourite Ad poll this week but the
Sisters of Murphy in Bartle Bogle Hegarty’s new ad for Murphy’s just
managed to pip Volvo.
1. Murphy’s (BBH) 33%
2. Volvo (AMV) 28%
3=. Fairy Liquid(Grey) 14%
3=. Egg (HHCL & Partners) 14%
5. British Airways (M&C Saatchi) 11%
In the swingometer, the culture secretary, Chris Smith, received backing
for his view that the BBC should pursue commercial funds for its digital
channels. Asked if such a move would be in the interests of advertisers,
83 per cent voted yes.
Seventy-nine per cent also said advertising could help change the image
of the Metropolitan Police, but the biggest swing came in our third
With the Incorporated Society of British Advertisers working on
proposals to revamp television airtime trading, we asked if station
average price had had its day? A massive 89 per cent voted yes.
Choose between Wonderbra, Beefeater, Triumph’s Flaunt, Campbell’s soup
or Sara Lee in our Favourite Ad poll.
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