CampaignLive Update

This week subscribers have been able to access these stories on CampaignLive, among others:

This week subscribers have been able to access these stories on

CampaignLive, among others:

- Friday13.08 O&M hires Hafenrichter and Andersson from Bates


- Friday 13.13 Foster’s dumps ad campaign

- Monday 14.30 Ammirati Puris Lintas poaches Grey man for Nestle


- Monday 14.31 BBC Worldwide appoints Rupert Gavin as chief


- Tuesday 12.55 Audit Bureau of Circulations parts company with Ray


- Tuesday 16.26 WCRS wins Forte and Debenhams

- Tuesday 18.38 National Savings appoints BMP to pounds 10m account


Cool Britannia may have taken a hit in recent weeks, but Ammirati Puris

Lintas’s appropriation of the concept for Rover was the clear


1. Rover (APL) 55 per cent

2. AA (HHCL) 21 per cent

3. DETR (AMV) 17 per cent

4= Haagen-Dazs (Euro RSCG) 7 per cent

4= AXA (TBWA Simons) 7 per cent

The votes were close this week on the swingometer, with one issue being

only a few clicks away from a hung vote. Fifty-seven per cent said Cilla

Black should leave Equity for breaking the commercials boycott with by

doing an ad for Safeway.

Fifty-eight per cent said football had reached saturation point as a

marketing tool, but subscribers can’t decide if there’s more to Sky TV

than its football-led sports channels: 52 per cent said they believed

the new ad campaign, but 48 per cent remained sceptical about the

attraction of movies and factual programming.


Private View Don’t forget it is still free to access, along with our

three permanent free channels, for the next two weeks.

Competition There is a Kodak camera and a subscription to CampaignLive

to be won every week in our competition on Channel 3. Every correct

entry goes into a quarterly draw where the prize is a pounds 750 Kodak

digital camera.


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