Canada Water tube station renamed Buxton Water for London Marathon

Canada Water tube station was renamed Buxton Water yesterday in a PR stunt timed with the London Marathon.

Buxton Water: TFL sponsorship deal saw Canada Water renamed after the brand
Buxton Water: TFL sponsorship deal saw Canada Water renamed after the brand

The underground station was rebranded for the day as part of a sponsorship deal that saw Buxton Water as the official London Marathon drinks sponsor.

Branded artwork was placed throughout the station to celebrate those taking part in the race, using the hashtag #withyoualltheway. 

The revenue TfL generated from the deal will be ploughed back into wider plans to improve London’s public transport network. It is the second time the water brand has sponsored the 25 mile race. 

"Renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon," said Nestlé Waters UK head of marketing, Caroline Juin.

Brand: Buxton Water

Client: Caroline Juin


Unilever's Keith Weed: brands with purpose deliver growth

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content