Canal+ "the fan" by BETC Paris

The latest ad from the French broadcaster Canal+ is strangely affecting for a tale about a man and the football team he loves.

BETC Paris created the spot, which promotes Canal+’s exclusive broadcast rights for the Marseille v Paris Saint Germain football match. The ad introduces a Marseille mega-fan who goes to every home game but whose job as a steward means he has never seen a moment of play, until his daughter comes up with a thoughtful ruse.