Cancer Research hires Brave for Race for Life recruitment drive

LONDON - Cancer Research UK has appointed Brave to launch an experiential campaign to recruit participants for its yearly Race for Life event.

Cancer Research hires Brave for Race for Life recruitment drive

Race for Life is the largest women-only fundraiser, consisting of around 260 different events around the country between May and June. Last year 688,000 women took part in the event raising £60m.

The agency’s work is expected to go live in February and will include brand ambassadors and incentives to encourage sign up.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content