AdvertiserCancer Research UK
AgencyAbbott Mead Vickers BBDO
SectorGovernment / Non-profit, Charities and Healthcare
Cancer Research UK's interactive outdoor poster encourages smokers to blow into a circle and see how smoking is affecting their breathing.
Created by Abbott Mead Vickers BBDO and Cancer Research UK, the poster explains that "the longer you can blow, the more of this message you'll be able to read".
The ad was created by AMV's Diccon Driver and Alan Wilson, while MediaCom handled the media planning and buying.