AdvertiserCancer Research UK
SectorGovernment / Non-profit and Charities
Cancer Research UK's ad features cancer survivors and their families thanking those who donate to the charity in their wills.
The unscripted ads will air during prime-time shows, including Coronation Street and The X Factor on ITV, as well as Channel 4’s coverage of the Paralympics.
They will also run across Sky Media, Channel 5, ITV and Channel 4’s on-demand digital platforms, plus print, online and on social media.