Cancer Research UK "Gifts in wills are saving lives" by Atomic London

Cancer Research UK's ad features cancer survivors and their families thanking those who donate to the charity in their wills.

The unscripted ads will air during prime-time shows, including Coronation Street and The X Factor on ITV, as well as Channel 4’s coverage of the Paralympics.

They will also run across Sky Media, Channel 5, ITV and Channel 4’s on-demand digital platforms, plus print, online and on social media.

Credits

Chief strategy officer
Executive creative director
Copywriter
Art director
Planning director
Business director
Senior account manager
Agency producer
Media
Director
Post-production producer
Post-production
Audio post-production