Cancer Research UK hires Abbott Mead Vickers BBDO

LONDON - Abbott Mead Vickers BBDO has won the Cancer Research UK above-the-line business.

Cancer Research...appoints Abbott Mead Vickers BBDO
Cancer Research...appoints Abbott Mead Vickers BBDO

It picked up the account following a pitch against Miles Calcraft Briginshaw Duffy and DDB.

The agency will be briefed with creating a high-impact campaign designed to build engagement with the brand and boost income generation.

It will join the charity's roster alongside Rapp, which handles direct marketing, Ogilvy Advertising, which looks after breast cancer awareness work, and MediaCom, which holds its media planning and buying account.