Cancer Research UK uses four cancer survivors for human billboard

Four cancer survivors - Adam, Anna, Parminder and Linda - are all painted to blend in to the image on a billboard in London Victoria station to launch a Cancer Research UK campaign.

Cancer Research UK uses four cancer survivors for human billboard

The billboard features an image from the 'Beat Cancer Sooner' TV ad for a campaign that aims to encourage UK citizens to come up with one millions actions to fight cancer over a six week period.

Cancer Research UK's in-house team was responsible for the billboard execution, while AMV was the creative team for the overall ad campaign.

Brand: Cancer Research UK

Client: Natasha Hill, director of brand and strategic marketing

Agency: AMV BBDO

Creative directors: Mike Hannett, Dave Buchanan

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content