Cancer Research UK uses four cancer survivors for human billboard

Four cancer survivors - Adam, Anna, Parminder and Linda - are all painted to blend in to the image on a billboard in London Victoria station to launch a Cancer Research UK campaign.

Cancer Research UK uses four cancer survivors for human billboard

The billboard features an image from the 'Beat Cancer Sooner' TV ad for a campaign that aims to encourage UK citizens to come up with one millions actions to fight cancer over a six week period.

Cancer Research UK's in-house team was responsible for the billboard execution, while AMV was the creative team for the overall ad campaign.

Brand: Cancer Research UK

Client: Natasha Hill, director of brand and strategic marketing

Agency: AMV BBDO

Creative directors: Mike Hannett, Dave Buchanan