Bartle Bogle Hegarty leads the field with a total of nine – it received two for "fireworks" and "petrol station" on behalf of Unilever’s Axe brand and a further seven for The Guardian for campaigns "egg", "pyramid", "gold coin", "pill", "record", ‘orange’ and ‘pie chart’.
DDB UK is in second place with seven nominations, six of which are for Harvey Nichols and with one for the Financial Times.
JWT London has been shortlisted five times – it received three for New York Bakery, with which it has subsequently split having picked up the Hovis account, and one each for Kraft Trident Senses and the National Centre for Domestic Violence.
Abbott Mead Vickers BBDO and CHI & Partners each had four shortlists, the former with three for Guinness and one for GE and the latter with three for The Times and one for The Sunday Times.
Ogilvy& Mather was shortlisted three times for Expedia; DLKW Lowe twice for Legoland Windsor Resort and the Microloan Foundation, and Saatchi & Saatchi received one for T-Mobile.