Abbott Mead Vickers BBDO followed with five shortlisted entries, comprising Doritos "dip desperado" and Snickers "Joan Collins", Guinness "St Patrick’s Day" and two nominations for Cancer Research "the answer is plain".
Adam & Eve got shortlisted for its John Lewis Christmas spot "the long wait", while Wieden+Kennedy was listed for Lurpak "rainbow".
Saatchi & Saatchi got two nominations for its Wall’s spots, as did JWT CheethamBell Manchester for its John West Tuna work. Ogilvy & Mather also got two nominations for its work for MTV and Bite-Back Shark and Marine Conservation.
DDB made the list for its Harvey Nicols "walk of shame" spot, Euro RSCG for its Durex spot, DKLW Lowe for its Omo film, Rattling Stick for Nike Free Run, 101 for Avios "fly", Mother for Match.com "ukulele", Fallon for Orange "security", and Dare for its Old Speckled Hen work.
Other nominated shops comprised New Haven Comminations in Edinburgh, for Bawbags, Gorgeous for its Greenpeace work and Across the Pond London for its Google film.
The category was again dominated by the US, with a total of 75 nominations out of 257 entries.