The agency received three nominations out of the UK’s total bag of 21. Grey’s "Lucozade Lite" has been recognised in the Best Use of Audio category and it was also shortlisted for Brother in the Best Use of Branded Content & Sponsorship section. Its final shortlisted entry was "BHF Vinnie" for The British Heart Foundation in Best Use of Integrated Media.
Out of the traditional media agencies, Carat and MediaCom each received two shortlists. Carat with two for urban tour’ for Asos.com in Branded Content & Sponsorship and Consumer Durables and MediaCom for Dell in Business Products & Services and for Ikea "sofa invasion" in Best Use of Special Events and Stunt/Live Advertising.
The other UK agencies to make it through to shortlist stage are Mindshare, JWT London, Abbott Mead Vickers BBDO, PHD, Cake London, Fuse OMD International, Drum PHD, TBWA/London, Bartle Bogle Hegarty, Ogilvy Action, Leo Burnett, AKQA, Euro RSCG London and Manning Gottlieb OMD. They each received one nomination.