Cannes 2012: Second ever Grand Prix for China at Cannes

Lo Sheung Yan, the president of the Outdoor Jury and JWT's executive creative director, North East Asia and chairman, China, said that the unusual decision to award two Grand Prix was a unanimous one.

Lo Sheung Yan: President of the Outdoor Jury
Lo Sheung Yan: President of the Outdoor Jury

For Ogilvy Shanghai it also marked only the second time that China has won a Grand Prix at Cannes – the first being in the Press category last year.

Lo described Ogilvy’s "cokehands" poster campaign for Coca-Cola as "spreading love around the world". He acknowledged that the other winner – Jung von Matt’s "the invisible drive" for the Mercedes-Benz B-Class F-Cell, which saw a car covered in LED lights to become invisible, was vastly different to the "cokehands" campaign but was equally deserving of the top gong.

"Technology is giving us a lot of possibility but key is whether you are driving it or it is driving you. This campaign didn’t try to be cool or show-off," he added.

There were around 4900 entries in the category.


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