The Axe/Lynx 'Apollo' campaign is in the running in the Titanium and Integrated Lions, alongside another 29 shortlisted campaigns.
The campaign has already picked up a gold, silver and bronze Lion in the Promo & Activation awards.
Other contenders include Ogilvy Brasil’s "real beauty sketches" for Dove, McCann Melbourne’s "dumb ways to die" for Metro Trains, and Wieden & Kennedy US’s "proud sponsor of moms", for Procter & Gamble.
Last year’s Titanium Grand Prix winner was R/GA New York, for its Nike+ "fuelband" work.
The winners will be announced tomorrow at 7pm Cannes time.