Cannes Diary: Twitter erupts over sexism in winning ad

Cannes Lions woke up to news of Brexit, a winning campaign was accused of sexism, and two creatives are trying to put award money to good use.

Twitter users accused this Cannes-winning ad of sexism
Twitter users accused this Cannes-winning ad of sexism

Cannes Lions woke up to the news that the UK had voted for Brexit. Attendees reacted on Twitter:

Twitter blew up with criticism toward a Bayer campaign, created by AlmapBBDO in Brazil, which won two bronze Lions in the Outdoor category this week. Cindy Gallop pointed out the ad’s win, with users accusing Bayer of condoning the filming of sexual activity without consent.

Earlier this week, VaynerMedia CEO Gary Vaynerchuk apologised after an invite for a party thrown by the agency and Thrillist demanded "attractive females and models only" and directed potential attendees to send "recent untouched photos" or link to social media profiles.

Saatchi & Saatchi premiered its 26th New Directors’ Showcase at Cannes yesterday, which is always an inspiring look at rising talent. This year’s showreel even includes one Artificial Intelligence director, which is the result of an experiment by Saatchis and Team One to see if a machine can do the job of human creativity:

Watch the entire showreel here.

For the same cost as a gold Cannes Lion, you could save the lives of 33 malnourished children. That’s the stat being promoted by a pair of BBH New York creatives, Casey Schweikert and Liz Loudy, who are encouraging Cannes winners to buy a glorified tin can, Can Gold, the proceeds of which will go to the charity Action Against Hunger.