Cannes surges ahead as entries rise by 18% for the 52nd festival

LONDON – The number of entries for this year's Cannes International Advertising Festival is up by almost 20%, with the surge being led by direct marketing, media and new media.

In total, the Cannes Lions 52nd Advertising Festival has attracted 22,101 entries from 81 countries, an overall increase of 18% on last year. Without taking into account the two new categories, Radio and Titanium Intergrated, the increase is 12%.

The UK has entered the fourth-highest number of awards with more than 1,698. The highest number of entries is as usual from the US with 3,046, followed by Germany 2,313 and Brazil with 2,198.

There are high numbers of entries also from Spain with 1,113, Japan with 737, Italy on 609, India 600, Australia 538, Canada 616 and New Zealand 345.

Entries to Lions Direct jumped 33% from last year's 1,209 to 1,614. The Media Lions were up 23% to 1,076 entries and Cyber Lions jumped 21.5% to 1,897.

The biggest category is the press section with 6,699 entries up 12%, with outdoor pulling in 4,667, up 16%. Film was the only category to fall. It dropped 2% to 4,995 from last year's 5,082.

"It's been a great year for Lions Direct, Media Lions, Cyber Lions and Press & Outdoor. We are particularly pleased to see Radio and Titanium entries start so strongly, this is a good indicator for the success of these categories in the future," Terry Savage, festival CEO, said.

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