Cannes Week: OMD takes Media

This year's Media Grand Prix was bagged by OMD New Zealand with its "money goes digital" work for ASB Bank. The campaign, which saw the agency attaching stickers to actual bank notes, also picked up two bronze Lions.

The 2007 competition also saw nine gold Lions being awarded, the highest number in the history of the event.

However, the UK only managed to notch up two bronze awards - for Isobar's "virtual goals" for Adidas and 20:20 London's "gangs of London" campaign for Sony Computer Entertainment.