Cannes Week: Outdoor to BBDO

A South African campaign that was intended to show the humanity of advertising has lifted the Outdoor Grand Prix.

"Power to the people" for Nedbank from Network BBDO, Johannesburg, was awarded the top prize. The poster has solar panels in it that power electricity for a school in the township in which it is sited.

UK agencies again failed to make much impact on the 90 prizes awarded. DDB was the only silver winner, for Harvey Nichols' "menswear".

The agency also picked up two bronzes for Marmite ("mullet" and "hairy chest"). Abbott Mead Vickers BBDO's The Economist campaign took three bronzes ("Is your indecision final?", "Do not fold", and "World domination") and ITV's Afterlife from M&C Saatchi also won a bronze.


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