Cannes Week: P&G celebrates win

After years of attending and championing Cannes, Procter & Gamble has finally won a creative Grand Prix.

The top award in the Press category went to Saatchi & Saatchi New York for its work on P&G's stain remover Tide.

In all, the jurors handed out 72 awards from an initial entry list of just under 7,000. These were broken down into 36 bronze Lions, 24 silver Lions and 12 gold Lions.

DDB was the only UK agency to grab gold, winning three for its "cat fight" executions for Harvey Nichols. The agency also picked up two silver awards for its Marmite work, as did Saatchi & Saatchi for Carlsberg.

Abbott Mead Vickers BBDO picked up four bronze Lions for its work for The Economist, while DDB bagged another three for "moth", "balloon" and "ice", also for Harvey Nichols.

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