Cannes Week: Shackleton nets DM

In a close-run contest that kept jurors locked away for 15 hours on the final judging day, the Madrid-based agency Shackleton eventually won the Direct Grand Prix with "Lopetegui Deposit" for Banco Gallego.

It beat Springer & Jacoby, Hamburg's "shark" campaign for Olympus Imaging Europa and "verb yellowball", a youth fitness drive for the Centers for Disease Control and Prevention from Arc Worldwide, Chicago.

Many more bronze Lions than usual - 40 in total - were awarded this year, and fewer golds and silvers.

Ogilvy was the most successful of the UK contingent, scooping a gold, two silvers and a bronze for its Department of Health/Cancer Research UK "smoke is poison" campaign. Harrison Troughton Wunderman won three bronzes and RMG Connect one.