Cannes Week: Snickers wins Radio

Once again, UK agencies barely made an appearance among the Radio Lions winners.

Leo Burnett with Procter & Gamble's Fairy "script" and Radioville with "switch" for the Lexus Hybrid alone flew the flag, grabbing a bronze Lion apiece.

A two-minute Snickers ad, "hoedown", from Clemenger BBDO, Melbourne, snatched the Grand Prix after four rounds of voting lifted it above an ad for Geronimo Condoms from Grey Worldwide, Johannesburg.

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