Cannes Week: Snickers wins Radio

Once again, UK agencies barely made an appearance among the Radio Lions winners.

Leo Burnett with Procter & Gamble's Fairy "script" and Radioville with "switch" for the Lexus Hybrid alone flew the flag, grabbing a bronze Lion apiece.

A two-minute Snickers ad, "hoedown", from Clemenger BBDO, Melbourne, snatched the Grand Prix after four rounds of voting lifted it above an ad for Geronimo Condoms from Grey Worldwide, Johannesburg.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content