Canon Europe "What's your next first?" by VCCP

Canon Europe challenged elite Parkour athletes Storror to cross continents from Europe into Asia by any means possible.

The seven-strong group filmed their adventure running across a series of landmarks using moving vehicles, trains and boats as stepping stones, a feat of human endurance that aims to inspire others to try something new and capture it with a Canon. The campaign by VCCP was shot in Istanbul and continues Canon Europe’s "Live the story" brand platform. It was created by Nick Sheppard and Tom Webber.


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