Canon Europe "What's your next first?" by VCCP

Canon Europe challenged elite Parkour athletes Storror to cross continents from Europe into Asia by any means possible.

The seven-strong group filmed their adventure running across a series of landmarks using moving vehicles, trains and boats as stepping stones, a feat of human endurance that aims to inspire others to try something new and capture it with a Canon. The campaign by VCCP was shot in Istanbul and continues Canon Europe’s "Live the story" brand platform. It was created by Nick Sheppard and Tom Webber.

Credits

Brand
Marketing director
Strategy director
Campaign lead
Agency
Managing director
Executive creative director
Creative directors
Stills producer

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