Canon "Next year is coming. Be ready" by VCCP

Canon's winter campaign continues its "Live for the story" theme launched earlier this year to become a storytelling brand.

A series of films and photographs capture the moments just before something happens – from a basketball about to land in a hoop to a snowball in motion – to build anticipation for the new year and encourage people to give the gift of a story. The work was written by Matthew Holmes and art directed by Abigail Williams at VCCP. The print ads were shot by photographer David Harriman and the film was directed by Jack Whiteley through Rattling Stick. 

Credits

Brand
Senior marketing director
Senior marketing manager
Campaign lead
Agency
Managing director
Executive creative director
Creative director
Copywriter
Art director
Film producer
Stills producer
Senior account director
Senior account manager
Account executive
Project directors
Photographer
Photographer's assistant
Director
Producer
Production company
Post
Service company
Service company producer