LONDON - Canon, the photography and professional equipment supplier, has shortlisted three agencies to pitch for its estimated £50 million media account across the EMEA region.
Carat, PHD and Universal McCann will contest the business after the incumbent in most markets, Mediaedge:cia, declined to repitch for the business.
The pitch process is being handled through the AAR and the next stage will involve pitches in the first week of December.
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