Canon "skijoring" by J Walter Thompson London

The new ad in Canon's "come and see" campaign introduces the sport of skijoring - where skiers pulled by horses race each other.

J Walter Thompson London created the spot, which focuses on Franco Moro, the 55-year-old skijoring world champion, as he prepares for his next competition by training in Argentina’s mountains. As with previous spots in the campaign, the new ad was filmed using Canon equipment.